About

Fresh Juice is the Angel Investing and M&A platform of Vijay Amritraj, an Entrepreneur and a former Advertising and Financial Services industry professional.


Vijay began his career through a campus placement at J Walter Thompson in 1995 where he held senior executive roles handling the prestigious Citibank and Unilever accounts. Brands included Citibank Cards, Diners Club, Pond's and Axe. He was part of many award winning campaigns during that period.Post his Advertising tenure, Vijay had a long stint in the Financial Services industry with leadership roles at Max New York Life Insurance and AEGON Life Insurance. He was a Founder Team Member at both the global insurance giants and helped launch their India operations and build a pan India sales & distribution network.


Vijay turned an entrepreneur in 2014 and Co-founded Voila Cuisine. He drove the company's focus on building a scale able and profitable business. He was instrumental in merging Voila Cuisine with Fusion Hospitality in 2015 to create Voila F9 Gourmet, one of India's largest Work Place Food companies.

Vijay also turned an Angel Investor in 2014 and began his journey by seed funding GeneSys Biologics, a high-end Insulin Biosimilars company. He followed it up with an investment in Singapore based Crayon Data, a fast growing AI/ Big Data company. He currently has investments in Silicon Valley based startups like Dexter School - a futuristic high-tech private community school, Cafe X Technologies - a robotic coffee barista, Anyplace - a marketplace that allows people to secure flexible-term furnished housing rentals and Shoot My Travel - a global photographer marketplace. Indian startup investments include; inFeedo - a AI powered Employee Experience chatbot and Finin - a consumer focused Neobank. He continues to scout for unique and globally scalable technology startups, and also helps profitable internet companies get acquired by VC's through his M&A advisory.

Vijay studied at The Hyderabad Public School, has a degree in Commerce from Nizam College, and an MBA in Marketing from the Symbiosis Institute of Business Management. 

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